{"id":365,"date":"2019-09-13T14:13:23","date_gmt":"2019-09-13T14:13:23","guid":{"rendered":"https:\/\/scanova.io\/blog\/qrbatch\/?p=365"},"modified":"2024-03-13T12:31:40","modified_gmt":"2024-03-13T07:01:40","slug":"postal-mail-campaigns-using-qr-code","status":"publish","type":"post","link":"https:\/\/qrbatch.io\/blog\/postal-mail-campaigns-using-qr-code\/","title":{"rendered":"How to get more business from postal mail campaigns using QR Codes"},"content":{"rendered":"\n

You are a marketer who uses postal mail campaigns to sell your products or services. In these postal mails, you put pamphlets, letters, coupons, or cards to engage your customers.<\/p>\n\n\n\n

In an era of email marketing<\/a>, you believe that the postal method will make you stand out. And will catch your client\u2019s attention. But you know it’s not free from challenges.<\/p>\n\n\n\n

Unlike emails, you are not able to track who actually received or opened your mail. So, many-a-times, your post may find its place in the bin. But you, by no means, can keep a record of this.<\/p>\n\n\n\n

Plus, you cannot have any data <\/span>on<\/span> how many people were driven to take the action you called for in your mail. For example, you cannot track who all viewed your website or made a purchase at your store.<\/span><\/p>\n\n\n\n

But there is an effective and affordable solution that can help you do it\u2014QR Code<\/a>. That’s right. QR Code can help you make your postal mail campaigns interactive and trackable.<\/span><\/p>\n\n\n\n

\n \n \"CTA\n <\/a>\n <\/div>\n \n\n\n\n

Postal mail marketers are also using them to get better engagement and conversions.<\/span><\/p>\n\n\n\n

Keep reading to know how QR Code can make postal mail campaigns more effective. <\/span><\/p>\n\n\n\n

A. How QR Codes can make postal mail effective<\/h2>\n\n\n
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\"Postal<\/figure>\n<\/div>\n\n\n

As you know, QR Codes are 2D barcodes that can store a lot information. These include website URL, detailed information, and multimedia content. The content linked in the QR Code can be scanned simply by using a smartphone.<\/span><\/p>\n\n\n\n

They are now being used in many <\/span>operations across industries.<\/span>. From product packaging to payments, they are useful everywhere.<\/span><\/p>\n\n\n\n

Here are its advantages of postal mail campaigns using QR Code:<\/p>\n\n\n\n

1. Strong call-to-action element<\/h3>\n\n\n\n

Since you can encode linked content, your clients will quickly be able to access it.<\/p>\n\n\n\n

For example, say you have stored your website link in the QR Code. <\/span>This saves your audience the hassle of typing<\/span> the link manually to access the website. So it becomes easier for them to take the desired action.<\/span><\/p>\n\n\n\n

Your customers just have to scan the QR Code. And that\u2019s it. Then they straight go to your website.<\/span><\/p>\n\n\n\n

2. Keep track of the progress<\/h3>\n\n\n\n

With a QR Code, you can track how well your postal mail reached out to people. This means you can get data details of who, when, where, and how of scanning activity of your QR Code.<\/p>\n\n\n\n

This, postal mail campaigns using QR Code will thus provide you valuable analytics about your client base.<\/p>\n\n\n\n

3. Share Coupons<\/strong><\/h3>\n\n\n\n

Coupons are great means to attract customers. And QR Codes can help customers easily avail their benefits. That\u2019s because, with QR Codes, customers don\u2019t have to remember the same old random coupon characters. Instead, they just need to scan the QR Code to avail of the coupon easily.<\/span><\/p>\n\n\n\n

B. How to track the conversion rate of your QR campaign<\/h2>\n\n\n\n

You know that you can scan track your QR Code. But how?<\/p>\n\n\n\n

Let\u2019s start with an example\u2014say you have launched a new product and want to tell your customers about it. So, you design a card where you give them the product details and your website link. And send this to postal mail.<\/p>\n\n\n\n

But now you need the exact data of how many clients actually opened the link. Something that\u2019s not possible with conventional post mail medium.<\/p>\n\n\n\n

But if you add a QR Code with your website URL, you can track how many people actually scanned it.<\/p>\n\n\n\n

How?<\/p>\n\n\n\n

By using Dynamic QR Codes<\/a>. They are advanced QR Codes that allow content editing<\/a>, scan tracking<\/a>, and event tracking<\/a>.<\/span><\/p>\n\n\n\n

Hence, it allows you to get the aggregate number of people who scanned the QR Code. This way, you can actually measure the conversion rate. This will help gain valuable insights into your campaign.<\/span><\/p>\n\n\n\n

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